PRESS RELEASE: Shift Gears, Save Lives – Northern California Riders Deserve Safe Roads

by Staff Blogger | May 23rd, 2024

Berg Injury Lawyers Champions Motorcycle Safety

SACRAMENTO, Calif., (May 23, 2024) – May is Motorcycle Safety Awareness Month, a reminder for Northern California motorcycle enthusiasts to prioritize safe riding. Sharing the road responsibly is essential in California’s diverse traffic landscape to ensure everyone reaches their destination safely.

Berg Injury Lawyers, a leading personal injury law firm, strongly advocates for motorcycle safety. With a proven record of representing motorcycle accident victims throughout Northern California, the firm understands the importance of preventive measures.

“Motorcycle safety is an absolute priority,” says William Berg, founder of Berg Injury Lawyers. “California had the second-highest number of motorcycle fatalities in the United States in 2022 with 634 deaths, placing us just behind Florida. In 2021, motorcyclists accounted for 13.8% of all traffic deaths in the U.S., despite making up only 3.5% of all registered vehicles. These trends underscore the urgent need for increased awareness and responsible riding habits. While we celebrate the freedom of riding, prioritizing safety is paramount.”

Understanding the Risks:

  • Higher Fatality Rates: Motorcyclists were 22 times more likely to be killed in a crash compared to car occupants in 2022 (NHTSA).
  • Severe Injuries: Motorcyclists lack safety features like airbags and crumple zones, leading to more severe injuries in crashes.
  • Unlicensed Riders: In 2022, 35% of motorcyclists involved in fatal crashes were riding without valid motorcycle licenses.

Common Motorcycle Injuries and Prevention Tips:

  • Road Rash: Sliding across pavement can cause severe abrasions, potentially requiring skin grafts. Prevention: Wear high-quality, abrasion-resistant clothing, like leather.
  • Broken Bones: Collisions can easily break bones, often in the legs, arms, ribs, and pelvis. Prevention: Invest in a DOT-approved helmet and protective gear like gloves and boots.
  • Traumatic Brain Injuries (TBIs) and Concussions: Even with a helmet, riders can suffer from head injuries. Prevention: Always wear a helmet and maintain a safe following distance.

Ride Smart, Ride Safe – Key Safety Tips for Northern California Motorcycle Riders:

  • Be Seen, Be Safe: Increase visibility with reflective gear and bright headlights.
  • Ride Defensively: Assume other drivers might not see you and anticipate potential hazards.
  • Avoid Alcohol and Drugs: Alcohol and drugs can impair judgment, coordination, balance, throttle control, and the ability to shift gears.

Berg Injury Lawyers is dedicated to promoting safe roads for all users. Our website offers extensive information on motorcycle safety tips and legal information about motorcycle accidents. Visit our site to learn more and access these valuable resources.

Media Contact

Berg Injury Lawyers is available for interviews throughout May and beyond to discuss motorcycle safety in more detail. William Berg’s extensive experience and legal knowledge make him a valuable resource for local Northern California media. Please contact Suzanne Lee at (615) 500-6778 or to schedule an interview.

About Berg Injury Lawyers

Berg Injury Lawyers, a personal injury law firm serving Northern California since 1981, has a team of more than 90 legal professionals. The firm, with offices in Alameda, Sacramento, Fresno, and Modesto, focuses on representing plaintiffs in personal injury cases. Berg Injury Lawyers is committed to advocating for the rights of injured victims and has earned a reputation for aggressive litigation and persuasive negotiation.

For more information, contact:
Linda Thomas
General Manager
(510) 523-3200

What is Dry Drowning, and What You Can Do to Prevent It

by Staff Blogger | July 17th, 2019

Dry drowning and secondary drowning first hit the news cycle in summer 2017 after a 4-year-old boy in Texas died due to a buildup of fluid in his lungs nearly one week after a swimming trip to the coast. Dry drowning and secondary drowning refer to a delayed physical reaction to a near-drowning event, causing someone to suffer submersion injuries long after leaving the water. However, these conditions are much more difficult to spot than in-the-moment drowning. Although delayed drowning is extremely rare, it’s most likely to occur in small children. That’s why it’s important for parents and guardians to be aware of the signs and symptoms of dry and secondary drowning as families head to pools, lakes, and beaches this summer. Select the image below to open your free guide to delayed drowning. Preventable accidents can be devastating for parents and their children. If you or a loved one are injured in an accident due to someone else’s negligence, we want to help. Contact Berg Injury Law today for a no-obligation consultation.

Working to Combat Drunk Driving this New Year’s Eve

by Staff Blogger | December 28th, 2015

New Year’s Eve is just around the corner and many residents of the Bay Area are beginning to make their plans for celebrating the holiday. While these events are a joyous occasion a majority of the time, a drunk driving accident too often spoils the fun. Data indicates that each year, an average of 140 Americans lose their lives as the result of a traffic accident that occurs on New Year’s Eve or New Year’s Day. Approximately 40 percent of these fatalities are drunk driving victims. The California car accident lawyers at Berg Injury Lawyers point out that one way law enforcement in our state is working to combat drunk driving around the holidays is by utilizing sobriety checkpoints. These operations stop motorists in order to ensure they are not driving while intoxicated and are in compliance with all traffic laws. Sobriety checkpoints have been a success too. An article from The Fresno Bee reports that in 2014, sobriety checkpoints were responsible for the arrests of 442 motorists who were suspected of driving under the influence of drugs or alcohol. We can each do our part to combat drunk driving in California by never getting behind the wheel of a vehicle after consuming alcohol. Instead, utilize a designated driver to get home safely. If you find yourself out on New Year’s Eve after having too much to drink and with no way to get home, don’t forget to use our Safe and Sober program. The campaign offers a free cab ride home for residents of the Bay Area on New Year’s Eve. We hope you have safe travels throughout the remainder of 2015 and into the New Year!

“Safe and Sober” Cab Rides Being Offered in the Bay Area on Halloween

by Staff Blogger | October 26th, 2015

Data from Mothers Against Drunk Driving (MADD) show California currently has one of the highest drunk driving rates in the nation. Those numbers tend to inflate even more around holidays, such as Halloween. Almost 40 percent of car accident fatalities on Halloween night involve drivers who are legally intoxicated at the time of a collision. To help prevent accidents, the legal staff at Berg Injury Lawyers sponsors a program called “Safe and Sober.” As part of the campaign, our firm will be offering to help pay for cab rides home for those who’ve had too much to drink while participating in the Bay Area’s Halloween revelry. “Safe and Sober” rides will be offered in San Francisco and Sacramento beginning at 10 p.m. on Saturday, Oct. 1. The offer will conclude at 4 a.m. on Sunday, Nov. 1. Participants can only get a ride home and not to another location where alcohol is being served. Those who participate in the program should contact these numbers:
  • Sacramento: Yellow Cab Company of Sacramento: (916) 444-2222
  • San Francisco: Luxor Cab: (415) 282-4141
Once your driver arrives, simply ask them to send your taxi receipt to Berg Injury Lawyers and we will cover up to $35 of your ride’s cost. Keeping motorists safe is one of our goals at Berg Injury Lawyers. Our California car accident attorneys are hopeful you’ll choose to take a free cab ride home this weekend if you go out on Halloween.

Lawyers for California Drunk Driving Victims Offering Safe and Sober Rides this St. Patrick’s Day

by Staff Blogger | March 16th, 2015

Tomorrow is St. Patrick’s Day, and that means many in the Bay Area will take to the streets to celebrate Irish heritage and tradition. Many of the festivities will involve alcohol, and unfortunately, the consumption of libations around this particular holiday is notorious for causing accidents and injuries—especially among young people. That’s why many organizations around the San Francisco area are doing their part to prevent accidents that could potentially leave California drunk driving victims in their wake. Both the California State Police and San Francisco law enforcement officials have vowed to crack down on alcohol violations during the upcoming St. Patrick’s Day festivities. According to an article from NBC Bay Area News, law enforcement will be focusing on arresting adults who are caught purchasing alcohol for minors. Over the last several days, officers have been able to apprehend and cite at least 60 people who bought alcohol for those who are underage. Officers will also be targeting drunk drivers by conducting sobriety checkpoints and patrols throughout the evening tomorrow. So if you’ve had too much to drink, don’t get behind the wheel. Instead, utilize Berg Injury Lawyer’s Safe and Sober program. Our campaign will provide you with a free cab ride home on St. Patrick’s Day if you live in the Bay Area and find that you’ve had too much to drink. To participate, just call Yellow Cab of Sacramento or Luxor Cab of San Francisco and have your driver send the receipt to us here at Berg Injury Lawyers. We will cover the first $35 of your ride home. We hope you choose to have a wonderful St. Patrick’s Day by remembering to stay safe and sober!

Attorneys Fight California Drunk Driving Accidents With Free Cab Rides on New Year’s Eve

by Staff Blogger | December 15th, 2014

Drunk drivers in northern California face some of the harshest penalties in the nation. For instance, Alameda County is currently part of a pilot project that requires anyone caught operating a motor vehicle while intoxicated to equip their vehicle with an ignition interlock system. Despite these stringent laws, there are hundreds of thousands of drunk driving injuries and fatalities reported in our state each year. To fight back against California drunk driving accidents, the attorneys with Berg Injury Lawyers will once again offer their Safe and Sober Free Ride Home program on New Year’s Eve. The program provides free cab rides home on New Year’s Eve—one night of the year when drinking and driving accidents are especially prevalent. A press release from the firm explains rides will be provided from 10 P.M. on Wednesday, December 31, until 4 A.M., on Thursday, January 1 in downtown Sacramento and San Francisco. Rides of up to $35 will be covered. Rides will only be provided to residences, not to other drinking locations. For more information and a list of participating cab companies, visit our Safe and Sober page. The campaign launch on New Year’s Eve will mark the tenth year the firm has sponsored the program. Thousands of rides have been provided on holidays where the number of accidents involving drinking and driving are especially high. We encourage you to help reduce the number of California drunk driving accidents this holiday season by pledging to:
  • Never drink and drive
  • Never ride with someone who has been drinking.
That means calling a cab or establishing a designated driver before leaving home. We hope you have a Safe and Sober New Year’s Eve!

California Personal Injury Lawyers Support the 2014 Bay Area CureSearch Walk

by Staff Blogger | November 10th, 2014

Giving back to the community we serve is important to each and every employee at Berg Injury Lawyers and one of the issues that is affecting our neighbors is pediatric cancer. Estimates show as many as 175,000 children per year are diagnosed with cancer, making the disease one of the leading causes of death in children here in the United States. Our team of California personal injury lawyers is helping to find a cure for childhood cancer by sponsoring a team in a recent fundraising event. The event took place this past Saturday, November 8, at Golden Gate Park in San Francisco. Team Super Audrey was just one of the groups to participate in Saturday’s 2014 Bay Area CureSearch Walk. Each team was responsible for collecting donations that will be used to fund research for a cure for childhood cancers. We are proud to announce that Team Super Audrey—named for a very special little girl who is sick—successfully raised $2,840 for the cause. Even though the event is over, there’s still a way for you to get involved with finding a cure for childhood cancers. You can donate now by visiting Team Super Audrey’s page on the CureSearch Walk website. You can volunteer for the group at an upcoming event as well if you wish to be a little more hands on with your support. At Berg Injury Lawyers, we would like to thank everyone who supported and continues to support the mission of finding a cure for cancer. You can also stay up to date on other ways we are giving back to the community by taking a look at our website.

Free Cab Rides Home in Sacramento and San Francisco This Halloween

by Staff Blogger | October 27th, 2014

Halloween and California Drunk Driving Accidents

This Friday is Halloween, which means many in Northern California will be celebrating with the ghouls and goblins. What’s even scarier than this year’s costumes though, is the number of California drunk driving accidents that are reported on Halloween each year. In fact, reports indicate the holiday is notoriously one of the deadliest days of the year for motorists, and alcohol plays a significant role in many of those accidents.

What We’re Doing to Help

In an effort to reduce the number of drunk driving accidents that occur in the Bay Area this Halloween, the attorneys with Berg Injury Lawyers are once again sponsoring their “Safe and Sober” program. The campaign provides free cab rides home on Halloween night to those living in San Francisco and the surrounding area that have had too much to drink. There is also a version of the program for the Sacramento area.

How to Get a Free Cab Ride

Participating in the program is easy! Free rides home are available from 10 p.m. Friday, October 31 to 4 a.m. Saturday, November 1. If you live in San Francisco, just call Luxor Cabs at (415) 282-4141. If you live in Sacramento, call Yellow Cab Company of Sacramento at (916) 444-2222. Tell them Berg Injury Lawyers is covering your ride. The program covers cab rides up to $35! But don’t forget to tip your driver. Cabs will only take individuals to a residence, not another bar, restaurant, or other locations where alcohol is being served. Cab drivers reserve the right to request that you remove masks before getting in the vehicle as well. Let’s all look out for each other’s safety! We hope “Safe and Sober” helps you to have a fun and safe Halloween! If you have any questions about our program, please call us at (510) 523-3200, send us a message on Facebook, or send us an email.

Avoiding California Drunk Driving This Halloween

by Staff Blogger | October 13th, 2014

October has arrived and for many, that means Halloween and all the associated festivities that come with it are fast approaching. Alcohol is likely to be served at many of the events surrounding the holiday, which is why it’s so important to remember the dangers of drunk driving and what you can do to prevent this behavior. Halloween Drunk Driving Statistics Estimates from the National Highway Traffic Safety Administration show that drunk drivers caused 38 percent of motor vehicle collisions that occurred on Halloween in 2011. That same year, 48 percent of all car accident fatalities that occurred on Halloween weekend were the result of impaired driving. Preventing Driving While Intoxicated on Halloween Luckily, drunk driving is one of the easiest accident causes to prevent by simply refraining from getting behind the wheel if you’ve consumed alcohol. That’s why the California personal injury lawyers with Berg Injury Lawyers suggest you participate in our Safe and Sober Halloween program if you plan on drinking this All Hallows’ Eve. On Halloween night, citizens of San Francisco and Sacramento can get a free taxi ride home from 10 p.m. – 4 a.m. San Francisco residents can call (415) 282-4141 and Sacramento citizens should dial (916) 444-2222 to schedule your pick up. Rides will only be given to residences—not other drinking locations—and have a maximum value of $35. Just tell them the ride is on Berg Injury Lawyers, and please remember to tip your drivers! Were You Involved in a Drunk Driving Accident? Even if you plan ahead and don’t drive drunk, others may not do the same, and you may still be at risk of becoming a California drunk driving accident victim. If that’s the case, it’s important to remember help is available from our team at Berg Injury Lawyers. We have helped many drunk driving accident victims get the compensation they need to get back on their feet and we want to do the same for you. Just call (800) 400-2374 to speak with our legal staff.

California Personal Injury Attorney Participates in “Lawyers in the Library” Program

by Staff Blogger | September 29th, 2014

For every team member at Berg Injury Lawyers, being a California personal injury attorney means giving back to the community we serve. That’s why many of our staff members participate in organizations and events that benefit those living in the areas we serve. Take the “Lawyers in the Library” program that occurs on a weekly basis at the Oakland Public Library. Lawyers are on hand at the event to help with the legal needs of those who are struggling or can’t afford a lawyer. The program is co-sponsored through the Alameda County Bar Association and can provide participants with information regarding all law practices. The program’s website offers a list of days, times, and places where the event will take place. It’s important for those wishing to participate to remember that slots to speak with an attorney fill up fast, so getting to the Library as early as possible is beneficial. Also, remember to bring any paperwork or documentation of your case so that the attorneys who are on-hand can evaluate your case effectively. At Berg Injury Lawyers, we pride ourselves in helping those who are in need in our community. That’s why we encourage you to take a look at our community involvement and to consider getting involved yourself.