William Berg

Founder

Bill Berg

A civil trial lawyer specializing in personal injury, William Berg has practiced law in Northern California since 1980. Mr. Berg has successfully represented clients in many jurisdictions, before the municipal courts to the California Supreme Court. Many of the cases in which Mr. Berg has been involved had notable results. Mr. Berg won in the California Supreme Court case of Mexicali Rose v. Superior Court, a legal breakthrough in which the court revised its 1936 rule stating that consumers have no legal recourse for injuries caused by natural substances in food. The result of this landmark case ensures protection for the rights of victims of improperly prepared food.

Mr. Berg is a 1974 graduate of the University of California at Berkeley, obtaining his B.A. with honors in criminology. He graduated from the University of San Francisco School of Law with honors, receiving his Juris Doctor in 1979. He served as a law clerk for the Alameda County District Attorney from 1977 to 1979. Mr. Berg was an attorney for the San Francisco-based insurance defense firm Long & Levit before founding Berg Injury Lawyers in 1981. Berg Injury Lawyers has grown into a large team of dedicated staff members located at several offices throughout Northern California, all focused on supporting clients in their time of need.

Mr. Berg is active in many legal and civic organizations. He is the author of several personal injury-related information guides and legal articles, including California Accident and Injury Law: A Guide for Consumers. Mr. Berg has been interviewed on KCBS, the San Francisco Bay Area’s all-news radio station, made a guest appearance on the television show “People You Don’t Expect to Meet,” and was featured in “Regularly Scheduled Programming”—an article on Law.com discussing television advertising for personal injury lawyers.

Education

  • University of California, Berkeley (B.A.), with honors, 1974
  • University of San Francisco School of Law (J.D.), with honors, 1979
    • McAuliffe Honor Society

Bar Admissions

  • California, 1980

Professional Associations & Memberships

  • Alameda Contra Costa Trial Lawyers’ Association, Board of Directors
  • Alameda County Bar Association
  • American Association for Justice
  • Consumer Attorneys of California
  • Greater Alameda Business Association, Former President
  • M&L Legal Forum
  • State Bar of California
  • Trial Lawyers Marketing Roundtable

Community Involvement

  • Boys & Girls Club of Alameda, Board of Directors
  • Alameda Chamber of Commerce
  • Alameda Kiwanis Club
  • Lawyers in the Library, 10 Year Participant

Published Works

  • California Accident and Injury Law: A Guide for Consumers, Booklet, 2003
  • “Social Security 101,” California Lawyer Magazine, March 2003
  • Secrets Insurance Companies Don’t Want You to Know, Booklet, 2002
  • Injury Law 101, Consulting Editor, 8-DVD Training Series, August 2002
  • “Liability for Harmful Objects in Restaurant Food,” Forum magazine, June 1992