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California Auto & Injury Lawyer Bill Berg
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William L. Berg


A civil trial lawyer specializing in personal injury, William Berg has practiced in Northern California since 1980. Mr. Berg has successfully represented clients before the Municipal Courts to the California Supreme Court. Many of the cases in which Mr. Berg has been involved have had notable results. Mr. Berg won in the California Supreme Court the case of Mexicali Rose v. Superior Court, a legal breakthrough in which the court revised its 1936 rule stating that consumers have no legal recourse for injuries caused by natural substances in food. The result of this landmark case ensures protection for the rights of victims of improperly prepared food.

Mr. Berg is a 1974 graduate of the University of California at Berkeley obtaining his B.A. degree with honors in criminology. He graduated from the University of San Francisco School of Law with honors, receiving his Juris Doctor degree in 1979. He served as a law clerk for the Alameda County District Attorney from 1977 to 1979. Mr. Berg was an attorney for the San Francisco-based insurance defense firm Long & Levit before founding Berg Injury Lawyers in 1981. The California personal injury lawyers of Berg Injury Lawyers has grown into a team of over 70 staff members all focused on supporting our clients.

Mr. Berg is active in many legal and civic organizations. He is the author of several personal injury-related information guides and legal articles including “California Accident and Injury Law—A Guide for Consumers.” Recently, Mr. Berg was featured in “Regularly Scheduled Programming,” a September 2003 article discussing lawyer television advertising. Mr. Berg has been interviewed on KCBS, the San Francisco Bay Area’s all news radio station, and made a guest appearance on the television show “People You Don’t Expect to Meet.”

Bar Admission

  • California, 1980


  • University of San Francisco School of Law (J.D., 1979) - McAuliffe Honor Society
  • University of California at Berkeley (B.A., general honors, criminology, 1974)

Professional Associations & Memberships

  • State Bar of California
  • Alameda County Bar Association - Lawyers in the Library, 10 year participant
  • American Association for Justice
  • Consumer Attorneys of California
  • Alameda Contra Costa Trial Lawyers Association - Board of Directors, former member
  • Trial Lawyers Marketing Roundtable
  • M&L Legal Forum
  • Greater Alameda Business Association - Past President
  • Alameda Boys & Girls Club - Board of Directors, former member
  • Alameda Chamber of Commerce
  • Kiwanis Club of Alameda

Published Works

  • California Accident and Injury Law—A Guide for Consumers [Booklet], 2003
  • “Social Security 101,” California Lawyer Magazine, March 2003
  • Secrets Insurance Companies Don’t Want You to Know [Booklet], 2002
  • Injury Law 101 [8-DVD training series], August 2002, Consulting Editor
  • “Liability for Harmful Objects in Restaurant Food,” Forum magazine, June 1992

Free Consultation

Berg Injury Lawyers has served clients in Northern California since 1981. With more than 90 staff members, we have both the experience and the resources to help you win your case. When you’ve been injured in an San Francisco accident, the choice is clear—call our California injury lawyers now for a free review of your case at (800) 400-BERG or fill out an online consultation form. We have offices located in Alameda, Fresno, Modesto, and Sacramento and handle claims all over the state of California. Get results. Get Berg.

Contact Us
Berg Injury Lawyers
2440 Santa Clara Ave. Alameda, CA 94501
(510) 523-3200
Berg Injury Lawyers
2560 West Shaw Ave.
Suite 104
Fresno, CA 93711
(559) 228-3200
Berg Injury Lawyers
1317 Oakdale Rd.
Suite 500
Modesto, CA 95355
(209) 575-3600
Berg Injury Lawyers
640 Watt Ave. Sacramento, CA 95864
(916) 641-5800